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Introduction
The NAA Buyers Guide has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire multifamily housing industry. This information resource uses powerful search technology that continually indexes the content of participating supplier Web sites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The NAA Buyers Guide also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from the user’s computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the NAA Buyers Guide and are a valuable business opportunity for suppliers to advertise in the directory.
Who is searching the NAA Buyers Guide?
Members of the National Apartment Association (NAA) are using the NAA Buyers Guide on a daily basis.
But the directory isn’t limited to association members. Other multifamily housing owners, managers, developers and suppliers are using the directory as well. These industry professionals spend $62 billion a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the NAA Buyers Guide to cut through the clutter of traditional search engine results.
Why complete a listing in the NAA Buyers Guide?
The NAA Buyers Guide has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company’s brand and message are delivered directly to those that matter most to your business. NAA is recognized as a leader in the industry. And multifamily housing owners, managers, developers and suppliers turn to the association as the informational source in the industry.
With traditional search results, your company’s listing becomes one in a million. But searching through the NAA Buyers Guide presents relevant search results to pre-qualified, committed buyers. Completing a listing in the directory will cost your company less advertising dollars than participating in the pay-per-click campaigns of the major search engines and delivers better results.
Your complete listing in the NAA Buyers Guide will feature your company logo and description, contact information and company Web site and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
How do industry professionals find the NAA Buyers Guide?
A link to the NAA Buyers Guide is prominently displayed on the NAA Web site (http://www.naahq.org). The directory can also be found at http://naabuyersguide.com.
Web Site Traffic
Unique visitors - 234,000 per month
Pricing and Placement Opportunities
The following rates reflect an annual pricing structure. Your company’s listing appears in the NAA Buyers Guide year-round.
| $395 |
Completed Web-Enabled Listing |
A completed web-enabled listing includes your full-color company logo, a corporate description, links to your Web site and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $150 |
Priority Placement |
This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing. |
| $1500 |
1st Place Premium Placement |
This additional fee allows your completed listing to appear as the top position within a single heading of your choosing. |
| $1350 |
2nd Place Premium Placement |
This additional fee allows your completed listing to appear as the second position within a single heading of your choosing. |
| $1150 |
3rd Place Premium Placement |
This additional fee allows your completed listing to appear as the third position within a single heading of your choosing. |
| $350 |
Video-enhanced Listing |
Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $300 |
Product Showcase Ad |
This additional fee allows you to spotlight your product or service with an ad in the Product Showcase. The ad may be changed throughout the year to highlight special offers. A link to your Product Showcase items is placed in your enhanced listing. Additional Product Showcase ads are $200. |
| $2000 |
Region Banner Ad Placement |
Banners are located on every page within a region-filtered search, including region landing page and region category results pages. A limited number of banners are available per region. |
| $5000 |
Banner Ad Placement |
Banners are located at the top of the page, between the search bar and pre-defined search categories and between the search bar and results. A limited number of banners are available on the guide. |
Specifications
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.
Banner ads must be 468 pixels x 60 pixels. For more information about graphic specifications, please contact your sales representative.
About NAA
The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public. NAA is a federation of nearly 200 state and local affiliates, comprised of more than 51,000 multifamily housing companies representing more than 6.1 million apartment homes throughout the United States and Canada. Members in good standing of any affiliated association are automatically considered members of NAA and entitled to NAA benefits.
Contact
For additional information, call (972) 402-7000, or e-mail us at naa@multiview.com.
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